OUR ASK
Demonstrate Pine-Sol’s new 5x better cleaning formula without typical cleaning tropes.
Bath bombs might seem tranquil on the surface, but they leave grime that can quickly turn your tub into a nightmare.
INSIGHT
Creative Partner: Alex Fried
To demonstrate the power of Pine-Sol, we’re creating a soap scum disaster that only we can save.
IDEA
We’ll urge the citizens of Las Vegas to purchase Pine-Sol to prep for the impending mess doomsday.
OOH TEASE
On the day of the activation, a helicopter will drop a 500lb bath bomb into the Bellagio Fountain.
aCTIVATION
Our team of expert cleaners will attack the soap scum with Pine-Sol’s new 5x better cleaning formula, demonstrating the power of our product to every onlooker.
Once the world has watched Pine-Sol save the day, we’ll bundle our new cleaning formula with a bath bomb. People can fully relax without the fear of soap scum.
SOCIAL ACTIVATION
To promote this bundle, we’re creating paid social assets and partnering with clean content influencers to review Pine-Sol after trying our bath bomb.
