SPEC WORK
OUR ASK
Usher in a new heyday for Regal.
The rise of streaming has permanently changed the way people watch movies and theaters haven’t kept up.
INSIGHT
Team: Lanie Vorwerk, Kate Luse
We’re advancing Regal into the modern age by breaking every movie theater rule.
IDEA
JOIN THE REGALUTION
THE APP
We designed a new feature within Regal’s app to be used inside the theater during movie showtimes.
The features range from a live chat to AR experiences that interact with movies in real time.
The full app walkthrough can be found here.
As a mischievous stunt, we pasted contextual print ads over competing movie theater’s posters.
THE CAMPAIGN
We created social and TV spots that give a sneak peek into Regal’s new defiant personality.
