EBAY
Student Work
Get Gen Z Brits on eBay’S MARKETPLACE to sell their preloved items.
THE ASK
Sleek second hand upstarts have captured Gen Z’s affinity and simultaneously fragmented the online recommerce market.
THE SITUATION
Gen Z turns to eBay as a last resort for extremely specific offerings without taking time to window shop.
THE PROBLEM
eBay has kept their stranglehold on collectable and no-longer-mass-produced items, creating a reliable haven for hard to find things.
THE OPPORTUNITY
There’s an innate human desire to help others find missing puzzle pieces. Fortunately, the right piece never gets lost when eBay exists.
THE REALIZATION
THE STRATEGY
Capture the thrill of the hunt with eBay’s treasure map.
To get Gen Z to sell on eBay, we’re capitalizing on the craze of online communities that look for lost treasure. eBay will reframe buyers and sellers into seekers and finders with a new feature: the Finders Feed.
THE IDEA
THE CAMPAIGN
Lost Gets Found on eBay.
THE CASE STUDY
Introducing the Finders Feed, a new app feature integrated seamlessly into eBay’s existing product.
Seekers of lost items can post their holy grails for finders to scour the world and discover.
THE APP
The feed is designed for browsing, similar to social media platforms.
POV: You’re seeking an item.
POV: You’re finding an item.
Over the holidays, Gen Z heads to the treasure trove that is their childhood homes. We’ll take over the trains to get them in the seeking mindset.
THE ADS
THE ARTIFACTS
To succinctly show our research, we created supporting documents to ensure nothing goes missing.
THE TEAM
Art Direction - Eleni Alafoginis
Copywriting - Ryan King
Creative Brand Management - Hannah Zetty
Strategy - Will Russell