spec work

Get Gen Z Brits on eBay’s marketplace to sell their preloved items.

OUR ASK

INSIGHT

Young people only turn to eBay as a last resort on their hunt for hard-to-find or completely lost items.

IDEA

We're invoking the next generation's thrill of the hunt to help others track down what's been lost.

FINDERS FEED

Introducing the Finders Feed, a new app feature integrated seamlessly into eBay’s existing product.

Seekers of lost items can post their holy grails for finders to scour the world and discover.

THE APP

The feed is designed for browsing, similar to social media platforms.

POV: You’re seeking an item.

POV: You’re finding an item.

Over the holidays, Gen Z heads to the treasure trove that is their childhood homes. We’ll take over the London trains to get them in the seeking mindset.

OOH